Reasons to love Aaptiv

Scale and Freshness: More than 2,500 classes are available on the platform. There are 20 active trainers who create new classes each week. More than 50 classes are added to the Aaptiv platform every week. Each class is individually produced in a professional recording space, with state-of-the-art sound mixing technology powered by a talented sound engineering team.

Affordability: For $14.99 a month or $99.99 for the year, members get unlimited, on-demand access to classes in running, cycling, elliptical, strength training, stair climbing, and more. Access to exceptional personal training has never been easier, coming at a fraction of the cost of hiring a personal trainer, purchasing expensive equipment, or being confined to one fitness location.

Convenience: Wherever individuals prefer to work out -- at the gym, at home, on the road for business -- Aaptiv goes along with its members. This factor has helped Aaptiv scale much more quickly than services that are confined to particular equipment or studio locations. Aaptiv classes can be taken anywhere, at any time.

Empathy: Most fitness solutions expect people to change their programs and routines. Aaptiv lets people choose the workout types and locations they prefer, and “meets” each member on their own fitness journey. Trainers conceive of and produce workout classes that suit the needs of people at every stage of fitness: novice, beginner, intermediate, or advanced. A Facebook community of more than 22,000 devoted Aaptiv members interact regularly with trainers to learn about how they can get even more out of their workouts.

Differentiators: Aaptiv is the only fitness company that focuses exclusively on audio content. Audio as a means is also underappreciated. It’s the most natural fashion for consuming content because it’s how people already communicate. The success of the medium is reflected in the growth of Audible, podcasts, and products like Amazon’s Alexa, Google Now, and Siri. Aaptiv’s all-you-can-eat model provides accessibility that has never existed in fitness before.

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